Upstate, Is That U?

Over the last few months, you may have noticed a lot of billboards, mall kiosks, bus shelters and buses promoting USC Upstate. The new advertising is part of a rebranding campaign, “Greater Heights,” that is  designed to elevate and strengthen the university’s visibility and position in the region.The new campaign was developed by marketing firm Ologie, which also created USC Upstate’s current logo. After conducting focus groups with various university stakeholders, the Ologie team identified several key attributes that define USC Upstate: supportive faculty who mentor their students; an academic culture that is available to all and offers career-relevant learning; and opportunities to push past limitations and make generational change possible. “Greater Heights” incorporates these themes and captures the aspirational nature of learning at USC Upstate.

As part of the official rollout, alums and friends of USC Upstate are encouraged to snap a selfie with one of the ads when they see one and email it to Photos will be shared on USC Upstate’s social media accounts.